The world of digital marketing offers endless opportunities. But many businesses stick to the basic strategies. Although they are tried and tested, you should integrate new ideas in your plan.

Check out two creative digital marketing ideas that will put you one step ahead of the competition.

Take advantage of graphic design

Your website should provide users with a unique and continuous visual experience from the second they access the landing page to the moment they leave.

But you can further optimize the power of graphic design. The visual experience should start with your ads. Users will be much more drawn to click and check your website.

In an era of constant streaming of information, creativity is crucial to grab people’s attention. For better adds, play with bold colors and unique animations.

Don’t forget that the design must be consistent with the visual elements on your website. It should also make clear what you offer.

Apply this idea and grant your customers an online journey from clicking your ad to making a purchase on your site.

Be authentic on social media

Customers want to learn about the team behind a product and a business. Nowadays, the principles that guide your work truly matter.

Social media is the perfect place to break down the walls and show the human side of your company. Post photos, share stories and, most importantly, engage with users.

You will be successfully targeting them, without them feeling so. You will be able to create a strong relationship with your customers, based on trust and transparency.

A basic marketing truth is that people need to attribute human characteristics to businesses before feeling ready to buy. With an open social media presence, you can make that process faster and easier.

These two ideas will help you attract clients, build a solid reputation and improve sales!

Many technology buffs are coming up with their own concepts for Android apps and developing them independently. You can be an expert on software development, but perhaps you know nothing about marketing your new app on digital media.

Look no further, because we bring you the four best tips for you to build a successful digital marketing strategy for your Android app and earn thousands of users.

Develop a website

If you have what it takes to develop a new Android app, you are definitely able to create a website for it.

If you feel like it is enough, you can just come up with a landing page. The landing page has the goal of introducing users to your app and getting them to download it.

To achieve that, the landing page must be clear, simple, straight to the point, memorable and persuasive.

Obviously, when it comes to developing an entire website, more coding is involved. But worry not. You can find numerous great templates that allow you to simply insert your content and get ready to launch.

Make sure that your website runs impeccably across all desktop, laptop and mobile devices.

Write a blog

A blog is a great digital marketing tool to promote your Android app. You get to write the content that your target audience is most interested in reading.

A dynamic blog that keeps users coming back frequently is a powerful way to build interest and trust around your app and your brand.

You can share opinion articles, news and guides revolving around the world of apps and technology.

Your blog is also the perfect place for you to post announcements, policies, tutorials or customer service information directly related to your new Android App.

Create a promotional video

Many of the most successful Android apps on Google Play include a promotional video. You should come up with your own short video about your app, why to download it and how to use it.

Having your promo video on Google Play, YouTube, social media and your website can be the catalyst for an exponential increase in users. People online are much more drawn to visuals than to text.

A video also helps your app achieve professional and reliable status in the minds of your potential customers.

Make sure that the visual elements are lively and differentiating, while not being overwhelming. The information should be clear and concise. The viewers need to feel like they have retained the essential information needed to be enticed to download the app.

Take advantage of social media

Creating accounts on various social media platforms will earn you a following of loyal users. Their comments and shares will easily spread online word-of-mouth for your new app. It is basically free marketing.

If they are motivated by fun contests and giveaways, the more they will recommend your Android app to their friends and relatives.

You can also develop a plan to place paid ads on social networks. It can truly pay off if you make sure that your target audience is the one crossing paths with your ads.

Put these four steps into practice and you will be on the right track to get your Android app downloaded by countless users!

Digital marketing coaching also includes teaching the professionals in the area how to leverage their career.

If you are a digital marketing professional looking for a new job, here are two creative and data-driven ways to upgrade your resume.

Be aware of the keywords

Recruiters are now using digital scanning systems that allow them to quickly discover which resumes include the most relevant keywords for the job. Sometimes they reject a resume without even looking at it because it doesn’t feature the keywords considered necessary.

As a digital marketing professional, you definitely have at least a basic knowledge of SEO. Use it to research the most important keywords for the industry, the company and the position.

You can do that by carefully reading the job description and figuring out which skills are emphasized. Then, you just need to make sure they are included in your resume. You can even use free software to maximize its potential with SEO.

Back up your information with links

In a sector that revolves around the internet, you need to back up your claims on the resume with links that provide essential data.

You should link to the sources that show the best work you have done. That includes blogs, studies, articles, videos, infographics, social posts, among many other pieces of content.

These links will assure the recruiter that you are a capable, transparent and hardworking professional. A great idea is including a link for every skill you mention in the resume. It will immediately make it much stronger and intriguing.

Get one step ahead of the other candidates by applying these two effective tips!