Food tours are increasing in popularity among tourists visiting a new location. That brings you the opportunity to start profiting with a well designed and implemented strategy for a food tour business.
To put it simply, a food tour is a walking tour that provides a gastronomic experience. The tour has designated stops at restaurants, cafés and other food spots. It typically lasts a couple of hours, although some can stretch for an entire day and cover all meals.
A food tour provides national and international visitors with a unique exploring activity that lets them discover the history, the culture and the gastronomy of the region.
In the digital era, how can you market your food tour business online?
Use Social Media
Facebook, Instagram and Twitter are all suitable platforms for you to engage with your potential visitors.
Focus on the visual aspect of your social presence. A photo of a delicious meal is much more likely to attract tourists than a description of the menu.
That is why you need to take the time to go to all the food spots on your tour and take top-quality pictures of the spaces and the food. After you post them, engage with users in the comment section and give them the information they are asking for.
Post Relevant Content
You must research your target audience and the niche of your activity. Then, you need to come up with a content marketing strategy on how to combine them to post content that is compelling and relates to your business.
The content should be fun, light and engaging, but also provide clear and relevant information.
The main goal of your posts is to promote your food tour business. But sometimes, you need to address it indirectly, while writing about interesting topics related to your work.
The users will not feel like they are being marketed to, which is a great way for them to build trust and interest around your brand, not just what you sell.
Come up With Promotional Activities
You can create an Instagram contest and ask your followers to use a specific hashtag when they post a picture of their favorite meal or restaurant. The best photos will be featured on your page and the winner gets a free food tour.
Another idea is to create a Facebook giveaway. The user with the most likes or shares is awarded special dishes or discounts on their tour.
You can think of countless other promotional activities that will expand your audience.
Don’t forget these vital digital marketing tips. They can truly help your food tour business grow.