Developing a solid digital marketing strategy for a theater can be hard, particularly if it is located in a metropolitan area and you have strong competition.
The Creative Dork will coach you in three ways for you to upgrade your metropolitan theater marketing.
Update Your Email Marketing
When adapted to new customer behaviors, email is still an important marketing tool. It can be the perfect medium to keep your theatergoers interested, give helpful information and share interesting content.
For that, create a weekly or monthly newsletter. It can include news, reviews and articles. Set up a call to action on your website for visitors to subscribe to the newsletter.
Delivering regular content to your customers will strengthen your relationship with them, and build trust and reputation outside the events you host.
Social media marketing is truly powerful. Cinemas and music halls are leading the way in using hashtags to promote their events. You don’t want to be left behind.
Come up with a memorable and unique hashtag for your theater. Use it in your posts and soon enough, users will immediately associate the hashtag with your venue.
For each production, you host, create a hashtag and use it on every social media piece addressing the event.
Encourage your followers to use the hashtags of your theater and the play when posting about them. Spreading these hashtags will create consistency, social buzz and a differentiating image, all valuable elements to digital marketing.
Sell Your Tickets on Various Channels
People want to buy tickets for a theater production with just a few clicks. If you only sell tickets through your website, many potential goers will not even know about your cultural agenda.
You need to meet purchasers where they are. That means spreading your tickets across multiple ticketing channels.
Some of these platforms can even pair your theater tickets with discounts for hotels or restaurants, which gives customers added reasons to go see your productions.
To efficiently monitor how your tickets are distributed online, we recommend you start using a ticket distribution system.
These three simple steps will get people on your seats!