Many technology buffs are coming up with their own concepts for Android apps and developing them independently. You can be an expert on software development, but perhaps you know nothing about marketing your new app on digital media.
Look no further, because we bring you the four best tips for you to build a successful digital marketing strategy for your Android app and earn thousands of users.
Develop a website
If you have what it takes to develop a new Android app, you are definitely able to create a website for it.
If you feel like it is enough, you can just come up with a landing page. The landing page has the goal of introducing users to your app and getting them to download it.
To achieve that, the landing page must be clear, simple, straight to the point, memorable and persuasive.
Obviously, when it comes to developing an entire website, more coding is involved. But worry not. You can find numerous great templates that allow you to simply insert your content and get ready to launch.
Make sure that your website runs impeccably across all desktop, laptop and mobile devices.
Write a blog
A blog is a great digital marketing tool to promote your Android app. You get to write the content that your target audience is most interested in reading.
A dynamic blog that keeps users coming back frequently is a powerful way to build interest and trust around your app and your brand.
You can share opinion articles, news and guides revolving around the world of apps and technology.
Your blog is also the perfect place for you to post announcements, policies, tutorials or customer service information directly related to your new Android App.
Create a promotional video
Many of the most successful Android apps on Google Play include a promotional video. You should come up with your own short video about your app, why to download it and how to use it.
Having your promo video on Google Play, YouTube, social media and your website can be the catalyst for an exponential increase in users. People online are much more drawn to visuals than to text.
A video also helps your app achieve professional and reliable status in the minds of your potential customers.
Make sure that the visual elements are lively and differentiating, while not being overwhelming. The information should be clear and concise. The viewers need to feel like they have retained the essential information needed to be enticed to download the app.
Take advantage of social media
Creating accounts on various social media platforms will earn you a following of loyal users. Their comments and shares will easily spread online word-of-mouth for your new app. It is basically free marketing.
If they are motivated by fun contests and giveaways, the more they will recommend your Android app to their friends and relatives.
You can also develop a plan to place paid ads on social networks. It can truly pay off if you make sure that your target audience is the one crossing paths with your ads.
Put these four steps into practice and you will be on the right track to get your Android app downloaded by countless users!