We decided to coach the independent authors out there on how to promote their book signings with digital marketing. Here are the top four ways to succeed!
Event page on Facebook
Event pages on Facebook are extremely easy to set up and a truly powerful marketing tool.
On the page, you should post concise and interesting information about your book signing, post photos, invite users and constantly keep track of who is likely to attend.
Engage with the interested users in the comment section of your posts. You should also drop the links to your main Facebook page, your website and platforms to purchase your books.
Hashtags on Twitter
Come up with a unique hashtag for your book signing. Include it in every single one of your tweets addressing the event.
The hashtag should be short and easy to memorize. First, look it up to see if it is already being used for other purposes.
After deciding on the one, keep track of how it is performing on the platform. Adapt it if necessary.
Join writer groups
There are great writer communities in practically every social network, including Facebook and LinkedIn. Many of these groups allow you to promote your book signing events.
You will get writers and readers interested in your work. Some of the writers may use their influence to help you reach out to more users by sharing your posts.
Create a promotional video
A creative idea that will differentiate you and get more people drawn to your book signing is making a short promo video. It is an interesting way to tease your event.
The video should be light and fun, but provide viewers with clear reasons why they should attend the signing. You can use animations and be bold with the colors. You can interview people who are going. There are endless ways to make your video interesting.
What matters is that it suits your brand as an author, the tone of your book and the level of formality of the event. Post the video across your social media accounts.
Be wise with your social media presence and watch readers running to your book signings!