These are the three basic foundations for anyone who wants to become an influential blogger. Follow these steps from day one and earn your privileged spot in the web sphere.
Discover your niche
People will come back to your blog regularly if they perceive you as a trusted source on certain topics. Posting about a wide variety of subjects is ultimately counterproductive.
It is much better to be an expert in one area than to dive into many and only scratch the surface of them. Instead of attracting many audiences, you are actually making them view your content as irrelevant.
To have better chances of succeeding, try finding a niche that is not already crowded on the web, but that has a significant group of followers.
After deciding, keep updating your knowledge on the niche constantly. And of course, post content that is also up-to-date.
Share your blogs on social media, particularly in communities of bloggers of the same niche. This will grant you valuable connections that will likely share your content with their own network.
Produce relevant content
You will only become an influential blogger if you provide your users with the content they want. Useful, relevant, interesting and enjoyable. Your readers need to be sure that, every time they land on your blog, they will find content that matters to them.
The keyword you need to keep in mind is value. We are incessantly bombarded with pieces of content online.
It takes mere milliseconds for us to decide whether we want to dive deeper into that information or not. Will it bring any value?
That is why your content has to be clear, straightforward and unique. Readers need to feel that you give them tips that they can put into practice to improve their lives.
If you are able to achieve that, you will earn a loyal following that will be thankful every time you post something new.
Find a way to stand out
By definition of the term influential blogger, one of the requirements to reach that status is to stand out from the rest.
You have surely crossed paths with blogs that post general content simply embellished with a few different details so it seems new. You are probably thinking that many of those are extremely successful. Well, that’s true.
But it’s much likely that they were not as generic during their beginning days. They had to be different to win a following. Although it is not a recommendable blogging practice, now they have the luxury of keeping it more basic.
The lesson is: when you are starting out, there is no other way than to stand out. Brainstorming is vital.
Is there a specific tone you can give to your blog that will resonate with an audience? Can you come up with a tagline, a visual identity or a special series of articles that will put you one step ahead of the crowd? The questions are practically endless.
Talk to successful bloggers about which ideas allowed them to be noticed from the beginning. Don’t copy their concepts, but feel free to follow their strategies.
Remember. Before coming up with any other digital marketing tactics, you need to check these three boxes.